Methodology
Our methodology is based on statistical and behavioral modeling, both of which require for validity a fairly large number of program implementations. To build a large enough database of similar implementations in a reasonably short period of time, we create "projects" among a group of similar businesses around a common area of interest. Initial collaborative projects include:
« Market Share Project (banking)
« Practice Excellence Project (architects)
If you would like information on these or other projects, please contact us.
The alternative to collaborative projects is slowly building data on approaches and their performance over many years. Serial development like this has the serious disadvantage of having to account for changes in business, social and legal environments, technology, and other factors that tend to obsolete knowledge at a fairly rapid pace. What performed well some years ago may well be a poor choice today.
Benefits to Participants
Projects allow valuable knowledge about programs, approaches and initiatives to be shared among participants. They learn what works, what doesn't and why — along with ideas for strengthening approaches that could work better. This saves them money, time and effort now wasted on deficient approaches. Even more important may be benefits obtained from better program performance overall. For example:
¥ In marketing, the leverage can be enormous because more effective marketing programs can drive sales up throughout the business with little or no added cost.
¥ In professional services firms, practice improvements can address quality issues that cost the firm money and can impair a firm's hard-won reputation.
Collaborative projects also have the great advantage of spreading the considerable costs of developing and sharing such knowledge across a group of participants, making participation affordable by organizations of nearly any size.
Project Operation
In these projects, participant collaboration is limited to providing data on a variety of actions and agreeing to share the knowledge developed in the project with other participants. Project knowledge is available only to active project members.
If you would like to learn more about the operation of a collaborative project, please contact us.