Our People

Anametrica was organized in 2002 to refocus the independent consulting practice of its founder, Gerry Allan, on three primary aspects of organizational excellence — relationship marketing, organizational effectiveness and strategic planning. We expect that this transition will take place over the next two years as collaborative projects are organized and consulting assignments in our target services are developed. During this period, the company will operate using a network of independent consultants and specialists to provide additional resources as needed while a permanent staff is recruited and trained.

Gerald B. Allan, CEO	An independent management consultant for much of the past twenty-five years, Dr. Allan is founder and CEO of Anametrica, Inc. He has worked with banks, engineers and architects, manufacturers, distributors, software firms, telecommunications companies, oil and gas pipeline companies, mining and metals companies, and recently, with a number of Internet ventures.

Dr. Allan holds two business degrees, an M.B.A. in applied economics (Univ. of California Berkeley), and a doctorate in decision analysis (Harvard University), as well as two engineering degrees, a B.A.Sc. in engineering physics (Univ. of British Columbia) and an M.Sc. in electronics and microwave engineering (Univ. of Alberta). For his doctoral thesis, he developed an advanced behavioral simulation model of the major chemicals industry. While at Harvard, he studied and practiced organization diagnosis under Dr. Harry Levinson, a nationally-known industrial psychologist, educator and author.

Prior to and during his consulting, Dr. Allan held full-time positions in a number of companies, including: founder/CEO with a real estate database marketing venture, COO with a software developer, CFO with a fast-growing manufacturer of electronic instrumentation, VP of marketing/sales with an industrial microwave systems manufacturer, purchasing manager for one of Canada's largest gas transmission companies, project group leader with a major engineer-builder, VP of operations with a pioneering metallurgical company, and sales engineer with a manufacturer of nuclear and process instrumentation.

As a consultant to executives, business owners and managers, he has dealt with: strategy development, business planning, financings and financial planning, executive evaluation, product/service definition, acquisitions, competitive positioning, marketing strategy, start-up management, sale of a business including pre-sale value enhancement, and business model development. He has worked with individuals at every level — from CEO or business owner to mid-level manager — on a wide range of issues and challenges. He also works with groups and teams, particularly those that are not yet fully productive or focused, as a process facilitator.

His greatest strength may be in an ability to synthesize a wide range of information quickly into a coherent, actionable view. This is especially valuable in fast-changing situations and where only partial, often conflicting, information is available.